Speculations of Spotify becoming the next main sponsor of Barcelona have been doing the rounds for a month now.
The Catalans’ current agreement with Rakuten stands to expire on June 30 and they have been on the lookout for a new chief sponsor. Spotify have emerged as the frontrunners, with the company’s officials having been in Catalonia for an extended period last month to finalise a deal.
However, an official announcement is yet to be made regarding the partnership. And, Mundo Deportivo has now shed light on the reason behind the delays. It is claimed that the Swedish music streaming giants are still working on some of the specifics of the deal.
As per the initial agreement Spotify’s logo would appear on the front of the shirts of both Barcelona and Barcelona Femení sides. In addition, the Spotify logo would also be added to the backside of the men’s training kits.
But, the soon-to-be Barça sponsors are now pushing for their name and logo to appear on the front of the training shirts as well.
In addition to that, Spotify also want to renegotiate the stadium title rights arrangement. Instead of the company’s name appearing after ‘Camp Nou’, they are trying to change the stadium’s name to ‘Spotify Camp Nou’.
Apart from this, the Scandinavian company also wants more prominence on the Femení training kit apart from replacing Stanley as their main shirt sponsors.
The revised agreement will still be for a four-year period worth €65 million per year, taking the total value of the deal to €260 million. Barcelona are hoping to finalise the agreement before the end of this month.