Barcelona close to finalising new sponsorship deal before the World Cup

Barcelona are set to finalise a new sleeve sponsor as per a report by RAC1. Nexo, a cryptocurrency company, will be the new sleeve representative on the jersey.

Barcelona want to wrap up this before the World Cup commences, which means the official announcement could take place anytime in the next fortnight.

The Catalans found a new shirt sponsor earlier this year in the form of Spotify, but were unable to lock down a deal for the sleeves after Beko’s deal ended.

Reports had suggested that the board was skeptical about reaching an agreement with a crypto company due to the highly volatile nature of the market. They were, however, in talks with a few of these companies in the summer, too.

The estimated value and time-duration of this deal are still unknown, though. Taking into account the Spotify deal (±€50 million), though, we can predict Barcelona to fetch nearly €10-20 million per year.