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Official: Barcelona wonderkid Lamine Yamal signs for Adidas

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Photo by JOSEP LAGO/AFP via Getty Images

Barcelona prodigy Lamine Yamal has been roped in by Adidas, as he becomes the new face of the German sports manufacturer just like his idol Lionel Messi.

“I’m so proud to join Adidas. It has always been the brand that the best players wear,” said the 16-year-old Barcelona star about the partnership. 

“Leo Messi used to be my idol growing up, and he has been wearing Adidas boots since I started watching football. I’m very excited for the years to come,” he added.

A statement signing

Barcelona got an impactful advertising news today, featuring Yamal as the central figure. The budding talent from their youth squad has officially become the face of Adidas, marking a significant transition from Nike, mirroring the trajectory once taken by football icon and former club captain Messi.

Yamal has been actively testing his new boots since January 27, all of them donning a pure white color. During a recent appearance against Napoli in the UEFA Champions League, he proudly displayed his chosen pair, identical to the ones Messi favours. 

Barcelona will advertise the deal

According to a report from Mundo Deportivo, Barcelona will witness the installation of a massive billboard showcasing Yamal’s image, extending to canopies, subway cars, and shop windows throughout the city. 

This expansive campaign aims to underscore the young Blaugrana attacker’s emergence as a standout talent in European football this season.

Beyond Barcelona, the forward’s image will also be prominently featured in collaborations with the Spanish national team, highlighting the broad scope of his endorsement with Adidas. 

This move not only solidifies his status as a rising star but also aligns him with one of the world’s premier sports brands, further propelling his profile in the footballing world.

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