Official: Barcelona activate fourth lever to generate €100 million boost
Barcelona have officially activated their fourth economic lever of the summer, selling a further 24.5% of Barça Studios to Spanish outlet Orpheus Media.
El FC Barcelona anuncia la venda del 24,5% de Barça Studios a l’empresa Orpheus Media per un import de 100 milions d’euros. Aquesta venda servirà per accelerar el creixement de l’estratègia digital, NFT i Web.3 del Club.— FC Barcelona (@FCBarcelona_cat) August 12, 2022
Més informació ? https://t.co/LcP9GskCl5 pic.twitter.com/efNjR5u1Fs
The production house will be renamed as Barça Digital Entertainment (BDE) and will focus on Web3, NFT, and digital growth.
With this, Barcelona have officially sold a total of 49.5% of BDE for €200 million. They have also retained a majority stake in the company, while bringing in extra revenue that will go a long way to help them register new signings.
As it stands, though, the club is facing difficulties registering their new players – Raphinha, Robert Lewandowski, Jules Kounde, Franck Kessie, Andreas Christensen -, and contract renewals – Sergi Roberto and Ousmane Dembele.
It was widely reported that Barça will register 4-5 players before the league opener against Rayo Vallecano. However, with the activation of the fourth lever, coupled with the salary reduction of Gerard Pique, and possibly Sergio Busquets, the club may be able to register all player in time.