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Multinational company ends its sponsorship with Barcelona due to fear of tarnishing reputation



Photo via Imago

Barcelona’s administrative situation continues to worsen in light of the infamous ‘BarçaGate’ scandal, during which Josep Bartomeu and his board paid a large amount of money to media outlets to tarnish the reputation of its players.

After recent developments in the case, Barcelona have lost the sponsorship of multinational food company Danone, as reported by Cadena Ser. The company was linked to the club in part of a €300,000 sponsorship deal which would help the club take its name across borders, and especially to Asia.

The company offered an explanation, citing the ‘BarçaGate’ scandal, saying that they did not want to damage their reputation and tarnish their image. Additionally, they said that Barcelona’s and their values did not align, which did not allow them to remain linked to the club in a sponsorship capacity.

While the monetary value of this sponsorship does not impact the Blaugranas much, Danone holds a big name in the world as a company that does a lot of good, and a termination like this could damage Barça’s reputation, especially when they are looking for new sponsors to help with their financial problems.

That said, the administration has changed, and with Joan Laporta at the helm, things are starting to look bright. The club has already announced three signing, with several big names linked to the club including Memphis Depay, Aymeric Laporta, Raheem Sterling, and more.

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