Barcelona superstar duo top shirt sales so far in 2026-27

Shirt sales form a major part of revenue for top football clubs, and teams like FC Barcelona who boast several superstars often account for large volumes of sales as part of their annual projections.

The team’s performances, needless to say, play a direct role in the sales of kits and Barcelona’s explosive start to the season is indeed backed by great numbers.

In fact, SPORT brings out details on the players whose jerseys are selling like hotcakes, and the details provide insight into which names in the dressing room are the most marketable.

The number 10 remains on top

When Lionel Messi was at Barcelona, the number ten shirt sold exponentially more than his teammates’ year after year. As reported by the outlet, Lamine Yamal’s rise is recreating that phenomenon.

Last season, the winger was already the Barcelona player whose shirt sold the most and now remains in pole position for the second straight year. In fact, the numbers this season show an even higher sales rate.

The gap between Lamine Yamal and the player with the second-highest shirt sales is only growing larger. As matters stand, ten of Yamal’s shirts sell as fast as four of the next highest. That makes his sales almost three times as fast.

Further, over 1000 shirts of Barcelona’s jersey are moving every week at just one of the big outlets in the city, and given that each shirt is priced at €195, it is massive revenue.

The next highest-selling shirts

After Yamal, Raphinha is the player who currently has the second-highest shirt sales, especially given his form at the moment.

He is, however, in close range of Pedri and the duo swap positions based on their performances every week.

Pedri, in particular, has a massive fan following among children and youth categories and sees his shirt sell well.

Pau Cubarsi, surprisingly, comes fourth on the list as fans are slowly recognising and providing value to how important the youngster has become for Barcelona. Rodri, the new signing, comes fifth on the list.

Winding up the list in sixth and seventh places are Gavi and Anthony Gordon, of whom the latter’s position is surprising considering how he just moved from England. For him to quickly move up that list shows how loved he is by the fanbase.