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Barcelona set to close €270m sponsorship deal despite Florentino Perez interference



Photo by LLUIS GENE/AFP via Getty Images

After their spending limit was reduced to a negative figure by La Liga, Barcelona are relying heavily on various new sponsorship deals to drive the club out of financial turmoil and cut back on losses.

Earlier this month, Barça closed out a deal with Swedish audio streaming giants Spotify. Although the exact figures of the deal remained undisclosed, it is thought to be somewhere around the €65 million per season mark, per various sources.

Spotify is expected to be the first of many companies set to embark on a sponsorship deal with Barcelona next season.

And according to Què T’hi Jugues, Barça are set to close out another sponsorship, this time with CVC Capital.

The British private equity giants had caused quite the controversy last year regarding a multi-billion dollar investment deal with La Liga.

Barcelona, Real Madrid and Athletic Bilbao were in unison in rejecting the deal, citing concerns over how it could cause “irreparable damage to the Spanish footballing sector.”

However, it appears Barcelona’s stance on the issue has changed significantly, with the news outlet suggesting that the two parties have reached an agreement over the new sponsorship deal. The final details are currently being studied.

The report also states that Florentino Perez had tried to interfere with the CVC deal, and had presented another investment fund as an alternative, but it was ruled out by Barcelona.

Què T’hi Jugues fails the mention the exact figure, but earlier reports from this month had suggested a total potential financial boost of around €270 million.

Part of the deal could include Barcelona giving 8.2% of their audiovisual rights to CVC, in a deal worth around €16 million a year, for 50 years.

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